Partner viewpoints
Industry experts have their say on the Retail 100 and what their successes represent

Elizabeth Azide
Marketing Director EMEA, BigCommerce

"This may be one of the most challenging years we’ve seen in the ecommerce industry."
We’ve heard this a lot recently. Does it mean retailers should feel content with the status quo? Absolutely not. Forget "playing it safe" – the Retail 100 leaders are proof that embracing change is key. They're adapting to evolving habits and crafting inspiring online experiences that win customers.
At BigCommerce, our job is to listen and adapt to those people's needs. We are and will continue to be the enabler of retailers’ innovation.
Today, we are focusing all of our energy and attention on how to innovate, how to progress and how to grow your business as a retailer. We are investing in our platform to offer more solutions and features that enhance retailers' success, with the recent release of The Next Big Thing, featuring more than 100 product updates that will take digital transformation to new heights and maximise the success of our B2B and B2C partners and customers internationally. And we are being present as a team, to ignite and support the ideas of the retailers who trust us.
So to all the leaders featured in this report, congratulations and thank you for your resilience and creativity which is our biggest source of inspiration. Together, we can create a thriving future for retail.

Wanda Cadigan, SVP, Marketing, Cloudinary

Retail 100 leaders understand that visual storytelling is crucial for engaging, converting and creating lifelong customers. By prioritising high-quality image and video content, they create interactive, informative and relevant experiences that captivate shoppers.
At Cloudinary, we understand the importance of visual media to drive exceptional digital experiences. We empower retailers to unleash the full potential of their visual media by targeting the critical, yet often overlooked, stage of the asset lifecycle: post-production. We help brands get the most value out of their amazing visual media assets by seamlessly automating the editing, transformation, delivery and management of image and video, at scale, globally, across any device or platform.
Congratulations to the Retail 100. Your dedication to excellence and innovation in visual media is truly inspiring and we look forward to pushing the boundaries with you.

Moshe Winegarten
Chief Revenue Officer, Ecommpay

Facing spiralling inflation, as well as increased concerns about the risk of fraud and scams, necessity has undeniably been the driver of invention – and innovation – in the last 12 months. This year’s Retail 100 should be congratulated for their efforts, with more Disruptors listed than in 2023 and over a fifth celebrated as Experience Innovators.
As retailers have increased their focus on the ecommerce experience, they have recognised that trust must be built among shoppers through awareness and education. Ecommpay aims to be at the forefront of this drive, enabling businesses to deliver a frictionless experience as well as engender confidence amongst customers.
Central to the Ecommpay proposition is our whole-hearted belief in an open ecosystem that gives retailers ultimate flexibility – integration is simple and seamless. Our consultative approach means we can effectively support retailers’ ambitions, problem solving to understand the pain points they and their customers face and build solutions that are fit for purpose. Our extensive APMs give merchants a viable way to expand into new markets.
The ever-present risk of fraud is the other central component of the Ecommpay offering. Our commitment to innovative security measures consistently pays off, with most clients enjoying fraud-to-sales ratios of under 0.1%.
As retail businesses seek to reduce costs, grow efficiency and increase revenue, Ecommpay aims to be the partner they can trust.

Kelly Prunty, UK and Ireland Retail and Industrial Lead, Genesys

In today's rapidly evolving retail landscape, the ability to adapt and innovate is not just advantageous – it's essential. Recent insights from the Retail 100 demonstrate that leading retailers tackle this challenge head-on, showcasing trends that align perfectly with Genesys' core values: strategic innovation, CX and EX, and sustainability.
As the market leader in AI-powered experience orchestration, Genesys stands at the forefront of these shifts, offering advanced, all-in-one cloud-based solutions that empower retailers to surpass modern consumers' expectations. Our platform has enhanced the performance of prominent organisations, including Autotrader, Puregym, Co-op Group, TechStyleOS and Virgin Atlantic. By harnessing data-driven strategies like the leaders in the Retail 100, Genesys facilitates responsible, human-centric digital transformation that sets high-performance organisations apart.
The rise of CX innovators in the Retail 100 underscores the growing importance of customer engagement in building brand loyalty and driving sales. Genesys enhances this aspect by integrating sophisticated AI and analytics tools that personalise the shopping experience and predict shopper intent. This enables proactive omnichannel engagement with helpful information, a bot or an experienced human agent.
At Genesys, sustainability is not just a buzzword, it's central to our mission. Independently assessed by EcoVadis and ranked in the top 5% of 100,000 companies, we are committed to supporting retailers in adopting greener practices. Our cloud-native open API-based technologies help streamline operations and minimise waste, creating a more sustainable retail environment.
Congratulations to the Retail 100, as Genesys continues to reshape the future of retail, driven by strategic foresight, exceptional experiences and a commitment to sustainability. Let's innovate together, creating success in a consumer-centric, eco-conscious world.
